Category: Uncategorized
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A Tale of Two Hermes: How a Turkish Bookshop Defended Its Name Against a Luxury Giant
This article is authored by Shivanshi Sarwang, second year B.B.A., LL.B. (Hon’s) student at the University of Law and Legal Studies, GGSIPU. Introduction In the bustling Turkish seaside city of Izmir, a tiny bookseller called Hermes is waging a high-stakes war against the French luxury fashion heavyweight Hermès Paris. The dispute, concluded in August 2024, is…
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BEYOND THE RUNWAY: REGULATING FASHION’S ENVIRONMENTAL FOOTPRINT
This article is authored by Vibhuti Sharma, a third year B.Sc. LL.B. student at the National Law Institute University, Bhopal Introduction The recent Met Gala held on May 5, 2025, with the theme “Superfine: Tailoring Black Style,” was another grand celebration of fashion, culture, and creative expression. High-Profile Fashion events like the Met Gala, Fashion Weeks,…
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A Super-Sized Standard: MAC Clauses After Tiffany v. LVMH and Recommendations for Future Deals
This article is authored by Seoryung (Blair) Park, an NY-licensed lawyer with a certificate in IP and an incoming LL.M. student in Fordham Law’s Fashion Law program. Between signing and closing a merger agreement, anything goes—economic downturns, political crises, natural disasters, or global pandemics. To manage these unpredictable interim risks, Material Adverse Change (“MAC”) or Material Adverse…
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Digital Couture: Role of IP Law
This article is authored by Manreet Kaur, a fourth year B.A. LL.B. (Hon’s) student at the West Bengal National University of Juridical Sciences, Kolkata. Introduction Change and Evolution are driving forces of the fashion industry. For any brand or designer aiming to enjoy lasting success and relevance, it becomes absolutely essential to stay consistently up-to-date, launching fresh,…
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Fast fashion: Legal Gaps in sustainability and policies regulations.
This article is authored by Garvita Shringirishi, a first year LL.B. student at Law Centre 2, Faculty of law, University of Delhi. Introduction In FY24, Indian fast fashion showed a remarkable growth rate of 30-40%, which would burgeon into a massive market of $50 billion in FY31, according to Redseer strategy consultants. Fast fashion refers to the rapidly…
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The Codified Closet: Sumptuary Laws and Modern Luxury
This article is authored by Aastha Kastiya, a fourth year B.A. LL.B. (Hon’s) student at the Maharaja Sayajirao University, Vadodara, Gujarat. From the lacquered silks of imperial courts to the controlled exclusivity of haute couture salons, fashion has long served as both a marker of power and a mechanism of control. Historically, sumptuary laws dictated clothing…
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The Power of Colour in Fashion: Can a Single Shade Be Trademarked?
This article is authored by Sakshi Shah, a second year B.A. LL.B. (Hon’s) student at the Jitendra Chauhan College of Law registered under Mumbai University. Introduction: In today’s competitive world the fashion industry is not just focusing on branding its company’s logo or name but is focusing on creating a holistic identity of their company. With…
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Balancing Innovation and Protection: The Role of Intellectual Property in Counterfeits and Knockoffs in Fashion
This article is authored by Mokksha D Shah, a third year B.B.A. LL.B. (Hon’s) student at the Gujarat National Law University, Gandhinagar. Introduction The fashion industry often encounters the terms “counterfeit” and “knockoff,” which are suitably different when used in a legal sense. A counterfeit is a fake which closely resembles a product made without…
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CUSTOMIZATION: ARTISTIC EXPRESSION OR TRADEMARK INFRINGEMENT
This article is authored by Kartika Barsainyan, a second-year B.Sc. LL.B. (Hons.) student at the National Law Institute University, Bhopal. Can creativity go too far? Artistic expression, in various forms, has become a significant part of modern culture, with individuals using it to communicate creativity and identity. One of the distinct ways used by artists,…
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AI Meets Fashion Laws: Global Challenges, Innovations and Solutions
This article is authored by Rujuta Bapat and Vrinda, second-year, B.A. LL.B. (Hon’s) students at the National Law Institute University, Bhopal. Introduction As Fei-Fei Li, the Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence, said, “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” In a…
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