Category: Uncategorized

  • The Curious Case Of The ‘Walmart’s Birkin’: Exclusivity Repackaged Into Accessibility

    The Curious Case Of The ‘Walmart’s Birkin’: Exclusivity Repackaged Into Accessibility

    This article is authored by Avni Jain, a graduate from the Maharashtra National Law University, Nagpur, currently enrolled with the MP State Bar Council.  Introduction Lately, with influencers and fashionistas clamouring to get their hands on it, there has been quite some hullabaloo regarding Walmart offering, through third-party sellers, a reasonably close facsimile of the…

  • WHAT’S IN A NAME: THE CURIOUS CASE OF BANGLADESH’S CLAIM TO INDIA’S TANGAIL SAREES OF BENGAL

    WHAT’S IN A NAME: THE CURIOUS CASE OF BANGLADESH’S CLAIM TO INDIA’S TANGAIL SAREES OF BENGAL

    This article is authored by Ritwik Sharma, a third-Year, B.A. LL.B. (Hon’s) student at the Rajiv Gandhi National University of Law, Punjab. INTRODUCTION On January 2, 2024, the Indian state of West Bengal received the Geographical Indication (GI) tag for the renowned Tangail Saree under the title “Tangail Saree of Bengal.” This recognition, granted after a…

  • Rhode vs. Rhode: The Battle of Brand Identities

    Rhode vs. Rhode: The Battle of Brand Identities

    This article is authored by Ananta Chopra, a third year, B.A. LL.B. (Hon’s) student at the University School of Law and Legal Studies, GGSIPU. Introduction The involvement of the media regarding the trademark conflict between Hailey Bieber’s skincare brand Rhode and Rhode-NYC has provoked a lot of discussion among legal practitioners and business people. With…

  • COPYCAT COUTURE: UNIQLO, SHEIN AND BATTLE FOR THE ORIGINAL DESIGN

    COPYCAT COUTURE: UNIQLO, SHEIN AND BATTLE FOR THE ORIGINAL DESIGN

    This article is authored by Saumya Verma, Research Scholar, currently pursuing her Ph.D. in IPRs and Geographical Indications at Rajiv Gandhi National University of Law, Punjab. The UNIQLO Sling bag attained lots of popularity through Instagram reels and TikTok owing to its attractive features like large size, stylish design, plenty of colour options and affordable…

  • NFTS AND THE METAVERSE: REVOLUTIONIZING FASHION IN THE DIGITAL ERA

    NFTS AND THE METAVERSE: REVOLUTIONIZING FASHION IN THE DIGITAL ERA

    This article is authored by Bivek Das, a fourth year, B.A. LL.B. (Hon’s) student at the Marwadi University, Rajkot, Gujarat. Introduction The digital economy is transforming as a result of the confluence of the Metaverse and Non-Fungible Tokens (NFTs), which is changing industries and altering consumer interactions. Businesses have never-before-seen potential to engage audiences and…

  • Protection Prestige: How Luxury Brands Safeguard Trademarks Against Counterfeit and Brand Dilution

    Protection Prestige: How Luxury Brands Safeguard Trademarks Against Counterfeit and Brand Dilution

    This article is authored by Md. Sami Rahman and Aparajita Banerjee, both pursuing their B.A. LL.B (Hons.) degree. Luxury brands are associated with the quality, exclusivity and status provided in society. The brand which made the product can be identified by the trademark of the brand. Ensuring the protection of the trademark is necessary to…

  • The function of design patents within the fashion industry

    The function of design patents within the fashion industry

    This article is authored by Deepanshi Gupta, a second-year B.A. LL.B. (Honors) student at the Institute of Law, Nirma University, Ahmedabad.

  • Traditional Textiles and GI Protection: Sustaining Handloom Heritage in the Global Market

    Traditional Textiles and GI Protection: Sustaining Handloom Heritage in the Global Market

    This article is authored by Sarthak Mishra, a third-year B.A. LL.B. (Honors) student at Dharmashastra National Law University, Jabalpur. The Role of Geographical Indications in Preserving Traditional Textiles and Cultural Heritage Traditionally used textiles have a certain place in the fashion industry today; they are a representation of their past value in history, culture, and…

  • What is Fashion Law?

    What is Fashion Law?

    Fashion Law or Apparel Law is an amalgamation of various kinds of laws such as Contract Law, Employment Law, Consumer Protection Law, Labour Law but most importantly Intellectual Property Rights, which can be regarded as the major tenet of Fashion Law. Fashion Law is for fashion professionals, stakeholders (workers or the workforce who are working…

  • IPR in Fashion Law

    IPR in Fashion Law

    Intellectual Property Rights are essential in protecting the creative and innovative efforts within the fashion industry. Copyright law grants exclusive rights to designers for their original artworks, ensuring they can control and monetize their creations. Trademark law safeguards brand identities, helping companies distinguish their products in a competitive market. Patent law protects new inventions and…